How to Leverage Animated Videos for Recruiting Top Talent


Animated videos can be used for a diverse number of ways, ranging from promotional product videos to tutorials.

But if there is one application that you might not have considered before, that may be using these videos for your recruitment efforts.

 Key recruitment challenges

Your employees are your company’s greatest assets. Without the right people in your team, your company won’t be able to get far.

However, attracting (and retaining) top talent can be a tricky thing to deal with, especially if you are in an industry where top performers are few in number and are snapped up immediately by your competitors.

As any seasoned recruiter will tell you, perfection can be a significant roadblock in recruitment. This is why many HR practitioners will endorse the application of the best person for the job at a specific time, not necessarily the applicant that best fits the job. However, recruiters also have to deal with a lot of unqualified applicants, which poses another challenge.

The challenges do not stop there. Once qualified applicants are found, recruiters need to keep them engaged and persuaded to consider your company’s offer.

Apart from offering an attractive compensation package, there are a few other things that you and your recruitment team can do. These include streamlining the recruitment process and providing a good experience for the candidates.

Using animated videos

The recruitment process is also the perfect opportunity to strengthen your brand as an employer. A robust employer brand can help you attract quality candidates.

What exactly is employer branding?

Employer branding is defined as the promotion of a company as a top workplace destination through the use of different strategies like content, which includes animated videos. Companies with a strong employer brand are more likely to get more applications. Plus, videos can be easily shared online, from your company website down to various platforms like Facebook and LinkedIn.

Apart from helping you boost your employer brand, videos produced by a topnotch animation studio can be used in a variety of ways along the recruitment process.

Why use videos? For one, they can seamlessly combine audio and video and storytelling elements, making them more appealing to viewers (in this case, potential hires). Plus, viewers are more likely to retain more information from videos compared to other content platforms.

 Here are other things that videos can do to help your recruitment efforts:

●       Outline the overview process

Applicants can come better prepared and answer your questions more clearly when they have an overview of the interview process presented in a video. Such a summary can include some critical information like the length of the process, resources that interviewees need to bring, and background information that will provide vital information about your company.

●       Share your brand mission

Today’s employees and applicants exhibit a strong preference for companies that are driven by a clear purpose. Apart from that, when the mission of the company is aligned with that of its employees, the latter are more likely to stay with the said employer.

Through an animated video, you can showcase your company’s history as well as your goals for the future. Alternatively, you can show how your employees have contributed to the achievement of your company’s missions.

●       Show off your culture

Companies that have been identified to be the best places to work in share a few things in common. One of those is a strong company culture. When a workplace has a strong company culture, its employees are more likely to be happy and satisfied. In turn, the happier and satisfied your employees are, the more likely they are to stay with you over the long term.

Using an animated video, you can put the spotlight on your current employees and use them as ambassadors for your company. Their testimonials can sway the odds in your favor when battling your competitors over a small number of top performers.

●       Reach more applicants

Because videos can be easily posted on various platforms, including social media, it now becomes easier to reach more people. Interested candidates are made aware of job openings in your company. And if they are impressed with your company and the content that you published, they are more likely to share your videos, expanding your reach further.

●       Onboard new hires

Once you have successfully hired qualified candidates, videos can be used as an integral part of your company’s onboarding process.

You can include an overview of the position, employee policies, and expectations. And because videos can pack a lot of information in an easy-to-digest package, new hires can retain a substantial amount of information.

The job market is constantly changing, primarily driven by the Internet and the various platforms available for job seekers. As an employer, your response to these changes should be anchored upon building a robust employer brand that will help you stand out from the competition.

Animated videos are a versatile tool that you can use for a variety of purposes, including your recruitment efforts.


Anthony Lam is the founder of Punchy Digital Media, a creative agency that helps organisations grow using animated videos and creative visual content. Punchy has a team across Australia and Asia and has worked with clients such as Apple, Westpac and the Australian Government, running campaigns and reaching millions of people.


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